The Greatest Shows & Entertainment in Myrtle Beach
Alabama Theatre Schedule
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Home of Live Music, Entertainment, Dancing, and Comedy
Don’t miss your opportunity to see the best live entertainment on the Grand Strand. The Alabama Theatre has been entertaining guests and locals of Myrtle Beach and North Myrtle Beach for over 30 years with hit shows like ICONIC and the South’s Grandest Christmas Show.
On select nights, enjoy concerts by world-famous musicians and comedians—fun for the whole family!
ICONIC, New Song Mix for 2026
A high-energy stage show featuring country hits, rock anthems, pop ballads, and comedy—all backed by a new set, dazzling visuals, and unforgettable performances. ICONIC celebrates music and beach life with a fresh, electrifying style.
See ICONIC Details
Famous Guest Artists
Catch live concerts throughout the year featuring stars like The Beach Boys, Josh Turner, and comedians like Jay Leno and Leanne Morgan. Enjoy music legends and tribute shows exclusively at the Alabama Theatre.
See Guest Artist Details
The South’s Grandest Christmas Show
Celebrate the holidays with a festive performance full of classic Christmas songs, dazzling costumes, comedy, and family fun. Make this beloved Myrtle Beach tradition part of your holiday season!
See Christmas Show DetailsDon’t forget to reserve your seats for these award-winning shows and concerts. New artists every month. Book today for the best availability!
SUN: 10am - 6pm
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