About the Theatre

Country music stars ALABAMA had a desire to return to their musical roots in Myrtle Beach where they honed their impressive three-part harmonies while playing for tips at The Bowery, a local nightclub. ALABAMA wanted to bring its unique perspective to the rising entertainment industry on the Grand Strand and the Alabama Theatre was born.

The 1993 opening of  Alabama Theatre was covered by major media including CBS Morning Show, NBC Nightly News, Good Morning America, CMT, TNN and countless national and regional publications. Alabama Theatre was even a question on the popular game show Jeopardy.

Gaylord Entertainment was brought on board to collaborate in writing, directing and producing a nightly show incorporating many musical genres. Gaylord Entertainment, then owner of the Grand Ole Opry, Opryland USA Theme Park, Opryland Hotels, TNN & CMT, was no stranger to big-time show business and brought a talented team from Nashville, Las Vegas and Los Angeles to write, choreograph, costume and produce the first season`s shows called American Pride and Christmas in Dixie.

Turn the page to 2026 and Alabama Theatre remains at the forefront of entertainment venues on the East Coast and the crown jewel of live entertainment in North Myrtle Beach. Gaylord Entertainment continues to produce the theatre`s smash hit shows such as ICONIC and The South`s Grandest Christmas Show. The Guest Artist Concert Series also brings in top touring acts each week like The Beach Boys, Jay Leno, Three Dog Night, Josh Turner,  Leanne Morgan, Jo Dee Messina, Little River Band, Oak Ridge Boys and many more. 

Whether here for a family getaway or just looking for an electrifying night out, the Alabama Theatre`s world-class productions are a must-see. Feel the energy of live music that will have you dancing in your seat, marvel at jaw-dropping acrobatics and laugh until your cheeks hurt with side-splitting comedy. The theatre is always looking to continue our journey to entertain the masses as music, technology and our theater evolves. We have stepped through the door and into the next page of our journey with the live production show ICONIC. Each season, the show features fresh music, brand new choreography and even more comedy, thrills and enjoyment for audiences, many who return year after year. The Alabama Theatre shows remain on the cutting edge of entertainment technology by adding new scenic, video and sound elements to all of our shows.

Planning for each year`s shows begins many months prior to opening night before a live audience. Creative direction is set first with the goal of making the new season`s show fresh and exciting for returning patrons by introducing new songs, scenic elements, costumes and performers. Next, writers, choreographers, music directors and technical experts put together the new show and prepare for rehearsals and scenic implementation. Extensive rehearsals follow, involving the singers, dancers and musicians learning the new show under the direction of the production team. Even the technical crew is integral to the rehearsal process since they must perfect the flow of the show backstage. The entire team at Alabama Theater works very hard to make sure all of our shows and concerts are special entertainment experiences and create lifelong memories for all our guests.

Alabama Theatre is proud to have been voted numerous times the Best Live Entertainment Theater in Myrtle Beach and in South Carolina by both visitors and locals. The theater was recently nominated for the Country Music Association`s Venue of the Year award.