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The Best Shows in Myrtle Beach

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North Myrtle Beach & Myrtle Beach's most popular Variety Show Venue!

Since 1993 Alabama Theatre has been entertaining locals and visitors with the grandest variety shows on the Grand Strand. Home of the brand new variety show...ICONIC! Featuring new and fantastic choreography, an updated song selection, and more comedy, thrills, and entertainment.

Once the holiday season hits, the Alabama Theatre hosts their famous South's Grandest Christmas Show, bringing the Holiday Spirit to the stage. Filled with popular holiday songs, festive dance, spirited comedy, and even a possible appearance from the Big Man in Red, himself. This is one family experience that everyone will remember and enjoy!

When our all-star cast takes a night off, Alabama Theatre showcases the biggest names in Country, Motown, Pop, and Comedy. Checkout which legendary artists will be gracing our stage on our Guest Artist Concert page.


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Alabama Theatre

Featured Alabama Theatre Shows

Check out the upcoming Shows and Entertainment presented by the Alabama Theatre

Monday July 152024 7:00 PM
ICONIC Kids Free *2 Kids 16 & under FREE all Summer with purchase of an adult ticket The Alabama Theatre, situated in the ...
Tuesday July 162024 7:00 PM
ICONIC Kids Free *2 Kids 16 & under FREE all Summer with purchase of an adult ticket The Alabama Theatre, situated in the ...
Wednesday July 172024 7:00 PM
ICONIC Kids Free *2 Kids 16 & under FREE all Summer with purchase of an adult ticket The Alabama Theatre, situated in the ...
Thursday July 182024 7:00 PM
ICONIC Kids Free *2 Kids 16 & under FREE all Summer with purchase of an adult ticket The Alabama Theatre, situated in the ...
Friday July 192024 7:00 PM
ICONIC Kids Free *2 Kids 16 & under FREE all Summer with purchase of an adult ticket The Alabama Theatre, situated in the ...
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Upcoming Guest Artist Concerts

The Purple Xperience

Debuting Saturday, July 20th, 2024, at the Alabama Theatre. Showtime 7pm. Doors open at 6:15pm.   Get ready to party like it’s “1999”, The Purple xPeRIeNCE is a five-piece group hailing from Prince’s birthplace, Minneapolis, MN. Touring since 2011, front-man Marshall Charloff and group bring the greatest and most authentic production of Prince and the Revolution to the stage. Charloff immerses audiences in the experience with his fashion, appearance, mannerisms, vocal range, and instrumental capacity... read more

Saturday July 20th, 7:00 PM
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Preview
ICONIC for 2024!

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