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Myrtle Beach's Best Live Show Attraction

Welcome to Myrtle Beach's greatest Live Variety Show! The Alabama Theatre's exciting music and comedy shows are the highlight of any family vacation. Enjoy live shows, toe-stomping beats, breath-taking acrobatics, and side-splitting comedy. Founded in 1993, The Alabama Theatre has been entertaining millions of guests who visit the Myrtle Beach area. A visit to the Grand Strand is not complete without a visit to North Myrtle Beach’s main entertainment venue, The Alabama Theatre.

Home of the only show you must see, ONE The Show delivers America's best live entertainment with music, dance and comedy February through October. In November and December, the South's Grandest Christmas Show brings the joy of the Holiday Season to the stage. A family experience that everyone will remember and enjoy!

When our all-star cast takes a night off, Guest Artist Concerts showcase the biggest names in Country, Motown, Pop, and Comedy. Checkout a legendary concert and search our complete schedule here.

The Alabama Theatre is the perfect location to host events and gatherings of all types. Bring the entire family and enjoy a Family Reunion Discount. Or make a statement to your team or potential clients and rent out our theatre for a corporate event. The Alabama Theatre is also a staple-stop for all Church Groups and Bus Tours. No matter what your plans are during your visit to Myrtle Beach, we here at the Alabama Theatre are here for you. Let us host and entertain your gathers.

Our focus is not always on entertaining the masses of Myrtle Beach, but we thrive off of educating the future. Check out our Backstage Tours and Educational Workshops. Call us today for more information.

Alabama Theatre

Featured Shows & Schedule

Check out our Alabama Theatre upcoming shows & schedule

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Preview ONE The Show Show

ONE the show