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The Best Live Shows in Myrtle Beach

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North Myrtle Beach & Myrtle Beach's most popular Variety Show Venue!

Since 1993 Alabama Theatre has been entertaining locals and tourists with the grandest variety show on the Grand Strand. Home of the once famous ONE The Show, now Alabama Theatre is proud to present the brand new variety show... ICONIC! Featuring new and fantastic choreography, an updated song selection, and more comedy, thrills, and entertainment.

Then, once the holiday spirit starts to fill the are, the Alabama Theatre hosts their famous South's Grandest Christmas Show, bringing the joy of the Holiday Season to the stage. Filled with popular holiday songs, festive dance, spirited comedy, and even a possible appearance from the man in red, himself. This is one family experience that everyone will remember and enjoy!

When our all-star cast takes a night off, Alabama Theatre showcases the biggest names in Country, Motown, Pop, and Comedy. Checkout which legendary artists will be gracing our stage on our Guest Artist Showcase page. Guests have included Jay Leno, Josh Turner, the Righteous Brothers, Diamond Rio, and the Oak Ridge Boys!


Want a special occasion announced during our show?
A Birthday, Anniversary, or just a special Acknowledgement?


The Alabama Theatre is the perfect location to host events and gatherings of all types. Bring the entire family and enjoy a Family Reunion Discount. Or make a statement to your team or potential clients and rent out our theatre for a corporate event. The Alabama Theatre is also a staple-stop for all Church Groups and Bus Tours. No matter what your plans are during your visit to Myrtle Beach, we here at the Alabama Theatre are here for you. Let us host and entertain your gathers.

Our focus is not always on entertaining the masses of Myrtle Beach, but we thrive off of educating the future. Check out our Backstage Tours and Educational Workshops. Call us today for more information.

Alabama Theatre

Featured Alabama Theatre Shows

Check out the upcoming Shows and Entertainment presented by the Alabama Theatre

Thursday September 212023 7:00 PM
ICONIC "ICONIC" at Alabama Theatre: A Smash Hit, Delighting Tourists and Locals,  Awarded 5-Star Reviews  ...
Friday September 222023 7:00 PM
ICONIC "ICONIC" at Alabama Theatre: A Smash Hit, Delighting Tourists and Locals,  Awarded 5-Star Reviews  ...
Sunday September 242023 7:00 PM
ICONIC ICONIC is a cutting-edge, brand new production show on stage and in the air. Along with visual elements a...
Monday September 252023 7:00 PM
ICONIC "ICONIC" at Alabama Theatre: A Smash Hit, Delighting Tourists and Locals,  Awarded 5-Star Reviews  ...
Tuesday September 262023 7:00 PM
ICONIC "ICONIC" at Alabama Theatre: A Smash Hit, Delighting Tourists and Locals,  Awarded 5-Star Reviews  ...
View Full Calendar

Upcoming Guest Artist Concerts

Atlanta Rhythm Section and Firefall

We are pleased to announce these two legendary groups, both making their Alabama Theatre debut Saturday, September 23rd 2023.  The Atlanta Rhythm Section came together in 1970 as a part of the vibrant Southern Rock scene and has since been entertaining audiences all over the world via their ongoing numerous concert appearances. These Georgia Music Hall of Fame Southerners biggest radio hits include "So into You," "Champagne Jam," "Spooky," the blockbuster "Imaginary Lover" and the top 20 hit, "I’m Not Gonna Let It Bother Me Tonight"... read more

Saturday September 23rd, 7:00 PM
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John Crist

  Outback Presents John Crist  who is one of today’s fast-rising stand-up comedians, with more than one billion video views, over five million fans on social media and sold-out shows from coast to coast... read more

Friday September 29th, 7:00 PM
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The Platters, The Coasters and The Drifters

The Alabama Theatre invites you to an evening filled with classic Motown songs of the 50's and 60's.The Platters were one of the most successful vocal groups of the early rock and roll era with 40 charting singles on the Billboard Hot 100 chart... read more

Saturday September 30th, 7:00 PM
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Preview
ICONIC - new for 2023

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