Myrtle Beach's Best Live Show Attraction

Welcome to the greatest Myrtle Beach attraction in the area! The Alabama Theatre's exciting productions are the highlight of any family vacation. A visit to the Grand Strand is not complete without a visit to North Myrtle Beach’s main entertainment venue, The Alabama Theatre. Enjoy live shows, toe-stomping beats, breath-taking acrobatics, and side-splitting comedy. Founded in 1993, The Alabama Theatre has been entertaining millions of guests who visit the Myrtle Beach area.

Home of the only show you must see, ONE The Show delivers America's best live entertainment with music, dance and comedy February through October. In November and December, the South's Grandest Christmas Show brings the joy of the Holiday Season to the stage. A family experience that everyone will remember and enjoy!

When our all-star cast takes a night off, Guest Artist Concerts showcase the biggest names in Country, Motown, Pop, and Comedy. Checkout a legend concert with our complete schedule here.

Upcoming Guest Artist Concerts

Carolina Beach Music Awards

The celebration of the CBMA Awards (originally called the Cammys for Carolina's Magic Music Years) began in 1995 as an exciting party of performers and fans of Carolina Beach Music.  Fourteen bands entertained at the first awards show held in Salisbury, NC.  Those in attendance will never forget the memorable event.   Charlotte, NC was home to the CBMAs for the next two years as the awards show continued to grow in size, scope and quality. In 1998 the CBMAs moved to North Myrtle Beach, SC and the CBMA Weekend was born... read more

Sunday November 10th, 3:00 PM
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Greg Rowles Country and Gospel Special

Greg Rowles is celebrating 40 years in the entertainment industry, 25 years since his "fan favorite male vocalist" victory on Ed McMan's Star Search, and 20 years right here at the Alabama Theatre... read more

Friday January 10th, 7:00 PM
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Alabama Theatre

Featured Shows & Schedule

Check out our Alabama Theatre upcoming shows & schedule

Thursday October 242019 7:30 PM
ONE The Show There’s simply nothing like it. The Alabama Theatre celebrates its 26th Anniversary with the ...
Friday October 252019 7:30 PM
ONE The Show There’s simply nothing like it. The Alabama Theatre celebrates its 26th Anniversary with the ...
Friday November 12019 7:30 PM
Christmas Show Celebrate the holidays in Myrtle Beach, South Carolina with the Alabama Theatre’s award winnin...
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Preview The #1 Show In Myrtle Beach

one the show