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Myrtle Beach's Best Live Show Attraction

Welcome to Myrtle Beach's greatest Live Variety Show! The Alabama Theatre's exciting music and comedy shows are the highlight of any family vacation. Enjoy live shows, toe-stomping beats, breath-taking acrobatics, and side-splitting comedy. Founded in 1993, The Alabama Theatre has been entertaining millions of guests who visit the Myrtle Beach area. A visit to the Grand Strand is not complete without a visit to North Myrtle Beach’s main entertainment venue, The Alabama Theatre.

Home of the only show you must see, ONE The Show delivers America's best live entertainment with music, dance and comedy February through October. In November and December, the South's Grandest Christmas Show brings the joy of the Holiday Season to the stage. A family experience that everyone will remember and enjoy!

When our all-star cast takes a night off, Guest Artist Concerts showcase the biggest names in Country, Motown, Pop, and Comedy. Checkout a legendary concert and search our complete schedule here.

The Alabama Theatre is the perfect location to host events and gatherings of all types. Bring the entire family and enjoy a Family Reunion Discount. Or make a statement to your team or potential clients and rent out our theatre for a corporate event. The Alabama Theatre is also a staple-stop for all Church Groups and Bus Tours. No matter what your plans are during your visit to Myrtle Beach, we here at the Alabama Theatre are here for you. Let us host and entertain your gathers.

Our focus is not always on entertaining the masses of Myrtle Beach, but we thrive off of educating the future. Check out our Backstage Tours and Educational Workshops. Call us today for more information.

Upcoming Guest Artist Concerts

An Evening with Greg Rowles

Greg Rowles is celebrating 41 years in the entertainment industry, a former Male Vocalist of the Year on Ed McMan’s Star Search, and 21 seasons right here at the Alabama Theatre! He’s been awarded with the Lifetime Achievement Award from the Carolina Country Music Association and is the newest member of The South Carolina Entertainment and Music Hall of Fame. You have seen him co-hosting Not the News and Carolina AM on FXB Fox TV, and starring in numerous local commercials over the last two decades... read more

Saturday January 9th, 7:00 PM
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Bee Gees Gold

John Acosta as Barry Gibb has performed in Bee Gees Tributes all over the world. His portrayal of lead singer Barry Gibb is with a zest for detail, like no other. From the look to the falsetto you will close your eyes and say its Barry... read more

Saturday February 13th, 7:00 PM
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Frankie Valli Tribute Lets Hang On

Let’s Hang On! has established itself as the premiere experience to Frankie Valli and The Four Seasons.  Capturing that iconic sound with crisp harmonies and sleek choreography you are sure to take a trip down memory lane with some of the best music from the 1960’s... read more

Saturday March 6th, 7:00 PM
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Alabama Theatre

Featured Shows & Schedule

Check out our Alabama Theatre upcoming shows & schedule

Thursday November 262020 7:00 PM
Christmas Show Note: We appreciate you shopping online.  Your seat location may be adjusted to allow for socia...
Friday November 272020 1:30 PM
Christmas Show Note: We appreciate you shopping online.  Your seat location may be adjusted to allow for socia...
Saturday November 282020 1:30 PM
Christmas Show Note: We appreciate you shopping online.  Your seat location may be adjusted to allow for socia...
Monday November 302020 7:00 PM
Christmas Show Note: We appreciate you shopping online.  Your seat location may be adjusted to allow for socia...
Tuesday December 12020 1:30 PM
Christmas Show Note: We appreciate you shopping online.  Your seat location may be adjusted to allow for ...
Wednesday December 22020 1:30 PM
Christmas Show Note: We appreciate you shopping online.  Your seat location may be adjusted to allow for ...
Thursday December 32020 7:00 PM
Christmas Show Note: We appreciate you shopping online.  Your seat location may be adjusted to allow for ...
Friday December 42020 1:30 PM
Christmas Show Note: We appreciate you shopping online.  Your seat location may be adjusted to allow for ...
Saturday December 52020 1:30 PM
Christmas Show Note: We appreciate you shopping online.  Your seat location may be adjusted to allow for ...
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The South's Grandest Christmas Show

The South's Grandest Christmas Show