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The Best Live Show in Myrtle Beach

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North Myrtle Beach & Myrtle Beach's most popular Show & Entertainment Attraction!

Since 1993 Alabama Theatre has been entertaining locals and tourists with the grandest variety show on the Grand Strand. Home of the once famous ONE The Show, now Alabama Theatre is proud to present ICONIC, coming in 2023! Featuring new and fantastic choreography, an updated song selection, and more comedy, thrills, and entertainment.

In November and December, the South's Grandest Christmas Show brings the joy of the Holiday Season to the stage. A family experience that everyone will remember and enjoy!

When our all-star cast takes a night off, Alabama Theatre showcases the biggest names in Country, Motown, Pop, and Comedy. Checkout which legendary artists will be gracing our stage on our Guest Artist Showcase page. Guests have included Jay Leno, Josh Turner, the Righteous Brothers, Diamond Rio, and the Oak Ridge Boys!


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The Alabama Theatre is the perfect location to host events and gatherings of all types. Bring the entire family and enjoy a Family Reunion Discount. Or make a statement to your team or potential clients and rent out our theatre for a corporate event. The Alabama Theatre is also a staple-stop for all Church Groups and Bus Tours. No matter what your plans are during your visit to Myrtle Beach, we here at the Alabama Theatre are here for you. Let us host and entertain your gathers.

Our focus is not always on entertaining the masses of Myrtle Beach, but we thrive off of educating the future. Check out our Backstage Tours and Educational Workshops. Call us today for more information.

Alabama Theatre

Featured Shows & Schedule

Check out our Alabama Theatre upcoming shows & schedule

Saturday February 42023 7:00 PM
The Platters, The Coasters and The Drifters The Alabama Theatre invites you to an evening filled with classic Motown songs of the 50's and 60's. Save the ...
Saturday February 112023 7:00 PM
James Gregory James Gregory is returning to The Alabama Theatre after his sold out performance in 2022. For decades, the unf...
Saturday February 182023 7:00 PM
Jo Dee Messina Jo Dee Messina will be making her Alabama Theatre debut Saturday, February 18th 2023.  She kicked of...
Thursday February 232023 7:00 PM
ICONIC ICONIC is a cutting-edge, brand new production show on stage and in the air. Along with visual elements and a ...
Friday February 242023 7:00 PM
ICONIC ICONIC is a cutting-edge, brand new production show on stage and in the air. Along with visual elements and a ...
Saturday February 252023 7:00 PM
ICONIC ICONIC is a cutting-edge, brand new production show on stage and in the air. Along with visual elements a...
Sunday February 262023 7:00 PM
ICONIC ICONIC is a cutting-edge, brand new production show on stage and in the air. Along with visual elements a...
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Upcoming Guest Artist Concerts

The Platters, The Coasters and The Drifters

The Alabama Theatre invites you to an evening filled with classic Motown songs of the 50's and 60's. Save the date, Saturday, February 4th, at 7pm. The Platters were one of the most successful vocal groups of the early rock and roll era with 40 charting singles on the Billboard Hot 100 chart, including four no.1 hits. Enjoy songs such as "The Great Pretender", "Twilight Time", "Smoke Gets in Your Eyes", "My Prayer" and "Only You".   The legend of Clyde McPhatter’s Drifters continues today with the founder's son... read more

Saturday February 4th, 7:00 PM
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James Gregory

James Gregory is returning to The Alabama Theatre after his sold out performance in 2022. For decades, the unforgettable caricature of veteran comedian James Gregory has stood grinning: his shirt untucked... read more

Saturday February 11th, 7:00 PM
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Preview
ICONIC - A New Show for 2023

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