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The Best Live Shows in Myrtle Beach

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North Myrtle Beach & Myrtle Beach's most popular Variety Show Venue!

Since 1993 Alabama Theatre has been entertaining locals and tourists with the grandest variety show on the Grand Strand. Home of the once famous ONE The Show, now Alabama Theatre is proud to present the brand new variety show... ICONIC! Featuring new and fantastic choreography, an updated song selection, and more comedy, thrills, and entertainment.

Then, once the holiday spirit starts to fill the are, the Alabama Theatre hosts their famous South's Grandest Christmas Show, bringing the joy of the Holiday Season to the stage. Filled with popular holiday songs, festive dance, spirited comedy, and even a possible appearance from the man in red, himself. This is one family experience that everyone will remember and enjoy!

When our all-star cast takes a night off, Alabama Theatre showcases the biggest names in Country, Motown, Pop, and Comedy. Checkout which legendary artists will be gracing our stage on our Guest Artist Showcase page. Guests have included Jay Leno, Josh Turner, the Righteous Brothers, Diamond Rio, and the Oak Ridge Boys!


Want a special occasion announced during our show?
A Birthday, Anniversary, or just a special Acknowledgement?


The Alabama Theatre is the perfect location to host events and gatherings of all types. Bring the entire family and enjoy a Family Reunion Discount. Or make a statement to your team or potential clients and rent out our theatre for a corporate event. The Alabama Theatre is also a staple-stop for all Church Groups and Bus Tours. No matter what your plans are during your visit to Myrtle Beach, we here at the Alabama Theatre are here for you. Let us host and entertain your gathers.

Our focus is not always on entertaining the masses of Myrtle Beach, but we thrive off of educating the future. Check out our Backstage Tours and Educational Workshops. Call us today for more information.

Alabama Theatre

Featured Alabama Theatre Shows

Check out the upcoming Shows and Entertainment presented by the Alabama Theatre

Monday March 42024 7:00 PM
ICONIC Kids Free 2 Kids 16 & under are FREE with the purchase of one adult ICONIC ticket. "ICONIC" at Alabama Theatre: A S...
Tuesday March 52024 7:00 PM
ICONIC Kids Free 2 Kids 16 & under are FREE with the purchase of one adult ICONIC ticket. "ICONIC" at Alabama Theatre: A S...
Wednesday March 62024 7:00 PM
ICONIC Kids Free 2 Kids 16 & under are FREE with the purchase of one adult ICONIC ticket. "ICONIC" at Alabama Theatre: A S...
Thursday March 72024 7:00 PM
ICONIC Kids Free 2 Kids 16 & under are FREE with the purchase of one adult ICONIC ticket. "ICONIC" at Alabama Theatre: A S...
Friday March 82024 7:00 PM
ICONIC Kids Free 2 Kids 16 & under are FREE with the purchase of one adult ICONIC ticket. "ICONIC" at Alabama Theatre: A S...
View Full Calendar

Upcoming Guest Artist Concerts

Hotel California A Salute To The Eagles

Saturday, March 9th 2024, at the Alabama Theatre. Showtime 7pm. Doors open at 6:15pm A spirited blend of originality and the pursuit of excellence have taken Hotel California “A Salute to the Eagles” to a level of recognition normally reserved for Gold and Platinum recording artists. By respectfully and accurately reproducing the Grammy award winning sounds of our generation's Greatest American Songbook, this legendary Southern California group, has touched the hearts of fans all over the world... read more

Saturday March 9th, 7:00 PM
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The Simon & Garfunkel Story

The Simon & Garfunkel Story is touring North America again and will be live at the Alabama Theatre of Barefoot Landing, SC on Saturday, March 16th 2024. Using huge projection photos and original film footage... read more

Saturday March 16th, 7:00 PM
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Preview
ICONIC for 2024!

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