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The Best Live Shows in Myrtle Beach

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North Myrtle Beach & Myrtle Beach's most popular Variety Show Venue!

Since 1993 Alabama Theatre has been entertaining locals and tourists with the grandest variety show on the Grand Strand. Home of the once famous ONE The Show, now Alabama Theatre is proud to present the brand new variety show... ICONIC! Featuring new and fantastic choreography, an updated song selection, and more comedy, thrills, and entertainment.

Then, once the holiday spirit starts to fill the are, the Alabama Theatre hosts their famous South's Grandest Christmas Show, bringing the joy of the Holiday Season to the stage. Filled with popular holiday songs, festive dance, spirited comedy, and even a possible appearance from the man in red, himself. This is one family experience that everyone will remember and enjoy!

When our all-star cast takes a night off, Alabama Theatre showcases the biggest names in Country, Motown, Pop, and Comedy. Checkout which legendary artists will be gracing our stage on our Guest Artist Showcase page. Guests have included Jay Leno, Josh Turner, the Righteous Brothers, Diamond Rio, and the Oak Ridge Boys!


Want a special occasion announced during our show?
A Birthday, Anniversary, or just a special Acknowledgement?


The Alabama Theatre is the perfect location to host events and gatherings of all types. Bring the entire family and enjoy a Family Reunion Discount. Or make a statement to your team or potential clients and rent out our theatre for a corporate event. The Alabama Theatre is also a staple-stop for all Church Groups and Bus Tours. No matter what your plans are during your visit to Myrtle Beach, we here at the Alabama Theatre are here for you. Let us host and entertain your gathers.

Our focus is not always on entertaining the masses of Myrtle Beach, but we thrive off of educating the future. Check out our Backstage Tours and Educational Workshops. Call us today for more information.

Alabama Theatre

Featured Alabama Theatre Shows

Check out the upcoming Shows and Entertainment presented by the Alabama Theatre

Sunday April 142024 7:00 PM
ICONIC Kids Free 2 Kids 16 & under are FREE with the purchase of one adult ICONIC ticket. "ICONIC" at Alabama Theatre: A S...
Monday April 152024 7:00 PM
ICONIC Kids Free 2 Kids 16 & under are FREE with the purchase of one adult ICONIC ticket. "ICONIC" at Alabama Theatre: A S...
Tuesday April 162024 7:00 PM
ICONIC Kids Free 2 Kids 16 & under are FREE with the purchase of one adult ICONIC ticket. "ICONIC" at Alabama Theatre: A S...
Wednesday April 172024 7:00 PM
ICONIC Kids Free 2 Kids 16 & under are FREE with the purchase of one adult ICONIC ticket. "ICONIC" at Alabama Theatre: A S...
Thursday April 182024 7:00 PM
ICONIC Kids Free 2 Kids 16 & under are FREE with the purchase of one adult ICONIC ticket. "ICONIC" at Alabama Theatre: A S...
Friday April 192024 7:00 PM
ICONIC Kids Free 2 Kids 16 & under are FREE with the purchase of one adult ICONIC ticket. "ICONIC" at Alabama Theatre: A S...
View Full Calendar

Upcoming Guest Artist Concerts

The Brothers Doobie & Journey Tribute

  “The Brothers Doobie” 1st act and “Worlds Apart”, a Journey Tribute the 2nd act. Same band but two different acts. Saturday, April 20th 2024, 7pm, Alabama Theatre, Barefoot Landing, North Myrtle Beach, SC.   Celebrating the music of one of rock and roll’s greatest 70’s act, the Doobie Brothers. The Brothers Doobie will mesmerize you with their amazing musicianship and spot on harmonies. Always delivering a high-energy, high-level performance, The Brothers Doobie perform the full range of Doobie Brothers top hits... read more

Saturday April 20th, 7:00 PM
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The Edwards Twins

The Edwards Twins Bid Farewell: Last Performance at Alabama Theatre, North Myrtle Beach, SC. Sunday April 21st at 7pm. After an illustrious career spanning four decades, the beloved entertainers, The Edwards Twins... read more

Sunday April 21st, 7:00 PM
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Josh Turner

Saturday, April 27th 2024, at 7pm, Alabama Theatre, North Myrtle Beach, SC With timeless songs like “Long Black Train” and “Why Don’t We Just Dance,” Josh Turner’s global reach has surpassed 5.8B global streams... read more

Saturday April 27th, 7:00 PM
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Preview
ICONIC for 2024!

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