The Alabama Theatre

The Alabama Theatre's exciting productions are the highlight of family vacations with Iconic delivering America's best music, dance and comedy February through October. In November and December, the South's Grandest Christmas Show brings the joy of the Holiday Season to the stage. When our all-star cast takes a night off, Guest Artist Concerts showcase the biggest names in Country, Motown, Pop, and Comedy.

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ICONIC - A New Show for 2023!

The New Signature Show in Myrtle Beach

The Alabama Theatre's 30th year celebration

$39.95 to $53.70 - Kids $17.95

ICONIC is a cutting-edge, brand new production show on stage and in the air. With incredible visual elements and a state-of-the-art video wall unlike anything you may have seen along the Grand Strand. Featuring comedy, Country music chartbusters, Classic Rock anthems, Broadway and Pop power ballads. ICONIC even celebrates being at the beach. In addition to a stunning array of new costumes there is a newly designed set where the audience can connect with our featured musicians and entertainers.

The President of the Alabama Theatre, Bob Wood has said “We are committed to offering new, exclusive and innovative experiences for all generations. We are positive ICONIC can deliver this. Aside from the variety of entertainment, we will feature a new segment to acknowledge the remarkable contributions of our theatre’s namesake, the country supergroup ALABAMA, with a collection of their biggest and most iconic hits along with the story of the band through visual effects and narrative.”

Iconic Show

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This show is AMAZING ! Every song , dance & new singers are amazing! This is the best show I have seen in years anywhere.

- Debbie Paduch

We had the pleasure of attending last week and as usual we loved it! The song choices in the new show were incredible! All the cast is so unbelievably talented! Welcome to the new male vocal, Chip, he's an awesome addition!

- Linda Weindel

The ICONIC show has something for everyone of every age. The entertainers, singers, dancers, comedian-magaician, areialists - are talented professionals. The production level is steller, lighting, costumes, choreography, costumes and direction. The theatre staff are kind and caring. Not going to say more excpet this show is the best value show ticket on the Grand Strand. The second act is even more rousing than the first. GO see it!

- Cathy Mc

It was a true class act. The venue was beautiful. Everything was quality! Everything was super clean. Tickets were easy to purchase and pick up from will call. Every seat is a good seat. We sat in the last aisle in the center orchestra, section B. We could see the entire stage.

- Stephanie Brinn

The new show 'ICONIC' is great!! We throughly enjoyed it and will see it again!

- Bruce Webb

ICONIC show was terrific. Beautiful costumes and great choreography. Music was very good!

- Diane Sacca

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