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The Best Live Shows in Myrtle Beach

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North Myrtle Beach & Myrtle Beach's most popular Variety Show Venue!

Since 1993 Alabama Theatre has been entertaining locals and tourists with the grandest variety show on the Grand Strand. Home of the once famous ONE The Show, now Alabama Theatre is proud to present the brand new variety show... ICONIC! Featuring new and fantastic choreography, an updated song selection, and more comedy, thrills, and entertainment.

Then, once the holiday spirit starts to fill the are, the Alabama Theatre hosts their famous South's Grandest Christmas Show, bringing the joy of the Holiday Season to the stage. Filled with popular holiday songs, festive dance, spirited comedy, and even a possible appearance from the man in red, himself. This is one family experience that everyone will remember and enjoy!

When our all-star cast takes a night off, Alabama Theatre showcases the biggest names in Country, Motown, Pop, and Comedy. Checkout which legendary artists will be gracing our stage on our Guest Artist Showcase page. Guests have included Jay Leno, Josh Turner, the Righteous Brothers, Diamond Rio, and the Oak Ridge Boys!


Want a special occasion announced during our show?
A Birthday, Anniversary, or just a special Acknowledgement?


The Alabama Theatre is the perfect location to host events and gatherings of all types. Bring the entire family and enjoy a Family Reunion Discount. Or make a statement to your team or potential clients and rent out our theatre for a corporate event. The Alabama Theatre is also a staple-stop for all Church Groups and Bus Tours. No matter what your plans are during your visit to Myrtle Beach, we here at the Alabama Theatre are here for you. Let us host and entertain your gathers.

Our focus is not always on entertaining the masses of Myrtle Beach, but we thrive off of educating the future. Check out our Backstage Tours and Educational Workshops. Call us today for more information.

Alabama Theatre

Featured Alabama Theatre Shows

Check out the upcoming Shows and Entertainment presented by the Alabama Theatre

Tuesday March 192024 7:00 PM
ICONIC Kids Free 2 Kids 16 & under are FREE with the purchase of one adult ICONIC ticket. "ICONIC" at Alabama Theatre: A S...
Wednesday March 202024 7:00 PM
ICONIC Kids Free 2 Kids 16 & under are FREE with the purchase of one adult ICONIC ticket. "ICONIC" at Alabama Theatre: A S...
Thursday March 212024 7:00 PM
ICONIC Kids Free 2 Kids 16 & under are FREE with the purchase of one adult ICONIC ticket. "ICONIC" at Alabama Theatre: A S...
Friday March 222024 7:00 PM
ICONIC Kids Free 2 Kids 16 & under are FREE with the purchase of one adult ICONIC ticket. "ICONIC" at Alabama Theatre: A S...
Sunday March 242024 7:00 PM
ICONIC Kids Free 2 Kids 16 & under are FREE with the purchase of one adult ICONIC ticket. "ICONIC" at Alabama Theatre: A S...
Monday March 252024 7:00 PM
ICONIC Kids Free 2 Kids 16 & under are FREE with the purchase of one adult ICONIC ticket. "ICONIC" at Alabama Theatre: A S...
Tuesday March 262024 7:00 PM
ICONIC Kids Free 2 Kids 16 & under are FREE with the purchase of one adult ICONIC ticket. "ICONIC" at Alabama Theatre: A S...
Thursday March 282024 7:00 PM
ICONIC Kids Free 2 Kids 16 & under are FREE with the purchase of one adult ICONIC ticket. "ICONIC" at Alabama Theatre: A S...
Friday March 292024 7:00 PM
ICONIC Kids Free 2 Kids 16 & under are FREE with the purchase of one adult ICONIC ticket. "ICONIC" at Alabama Theatre: A S...
View Full Calendar

Upcoming Guest Artist Concerts

Ultimate Neil Diamond Experience

Returning to our stage Saturday, March 23, 2024, at the Alabama Theatre. Showtime 7pm. Doors open at 6:15pm   Each expression of every Neil Diamond song by Jay White evokes the power and the passion of the American musical icon. For over 25 years Jay White has performed all over the world, while reflecting the stage persona of this Rock & Roll Hall of Fame Legend. Validation came from 2002 – 2010 as a Las Vegas Riviera Showroom headliner, sparking national interest and recognition... read more

Saturday March 23rd, 7:00 PM
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Ian Munsick

*TICKETS ONLY AVAILABLE ONLINE*  Gator 107.9 and Budweiser Present: Ian Munsick #OneNightOnly Me & A Fiddle Series, live on stage at The Alabama Theatre, North Myrtle Beach, SC. Wednesday, March 27... read more

Wednesday March 27th, 7:30 PM
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Rodney Carrington

Outback Presents, comedian Rodney Carrington   *This show is sure to be hilarious but is meant for MATURE AUDIENCES.   One of America's most popular comedians and an actor and author to boot, Rodney Carrington shows just what kind of good times can happen when country meets comedy... read more

Saturday March 30th, 7:00 PM
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Preview
ICONIC for 2024!

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