The mission of the CBMA Awards is to promote Carolina Beach Music, its influences and offshoots and the unique Carolina lifestyle by the presentation of first-class awards show that originates each November in North Myrtle Beach, SC. The show honors winners in various categories and remembers the pioneers who originated this music and helped make it great. Those honored are performers, songwriters, radio personalities, mobile DJs, dancers, producers, engineers, promoters, and others who have been integrally involved with the music's success. The further overall purpose is to keep this music alive by getting young people involved in this fun yet clean-cut music, to give the music its deserved recognition, respect, and credibility, and to bring diverse people together in an upbeat harmonious manner. The CBMA Awards have become an icon of Carolina Beach Music and the home of this southern tradition.