The Best Shows in Myrtle Beach

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North Myrtle Beach & Myrtle Beach's most popular Variety Show Venue!

Since 1993 Alabama Theatre has been entertaining locals and visitors with the grandest variety shows on the Grand Strand. Home of the brand new variety show...ICONIC! Featuring new and fantastic choreography, an updated song selection, and more comedy, thrills, and entertainment.

Once the holiday season hits, the Alabama Theatre hosts their famous South's Grandest Christmas Show, bringing the Holiday Spirit to the stage. Filled with popular holiday songs, festive dance, spirited comedy, and even a possible appearance from the Big Man in Red, himself. This is one family experience that everyone will remember and enjoy!

When our all-star cast takes a night off, Alabama Theatre showcases the biggest names in Country, Motown, Pop, and Comedy. Checkout which legendary artists will be gracing our stage on our Guest Artist Concert page.


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Alabama Theatre

Featured Alabama Theatre Shows

Check out the upcoming Shows and Entertainment presented by the Alabama Theatre

Upcoming Guest Artist Concerts

The Greatest Love of All

The Greatest Love of All: A Tribute to Whitney Houston starring Belinda Davids. Alabama Theatre, North Myrtle Beach, SC, Saturday, January 11, 2025, 7pm. $44.95, $54.95, $64.95. Not associated with the estate of Whitney Houston. Whitney Houston’s musical legacy is brought to life in this critically acclaimed tribute show featuring the breathtaking vocals of Belinda Davids. This beautifully crafted tribute will fill you with joy, nostalgia and wonderment as it takes you on a heartfelt journey through Houston’s greatest hits such as “I Will Always Love You... read more

Saturday January 11th, 7:00 PM
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Ricky Mokel, I Think About Stuff Tour

Ricky Mokel returns to the Alabama Theatre, North Myrtle Beach for an unforgettable night of comedy, Saturday, January 18, 2025 at 7pm, with his 'I Think About Stuff Tour'. Tickets: $39.95, $49.95, $59... read more

Saturday January 18th, 7:00 PM
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The South's Grandest Christmas Show

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