The Best Shows in Myrtle Beach

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North Myrtle Beach & Myrtle Beach's most popular Variety Show Venue!

Since 1993 Alabama Theatre has been entertaining locals and visitors with the grandest variety shows on the Grand Strand. Home of the brand new variety show...ICONIC! Featuring new and fantastic choreography, an updated song selection, and more comedy, thrills, and entertainment.

Once the holiday season hits, the Alabama Theatre hosts their famous South's Grandest Christmas Show, bringing the Holiday Spirit to the stage. Filled with popular holiday songs, festive dance, spirited comedy, and even a possible appearance from the Big Man in Red, himself. This is one family experience that everyone will remember and enjoy!

When our all-star cast takes a night off, Alabama Theatre showcases the biggest names in Country, Motown, Pop, and Comedy. Checkout which legendary artists will be gracing our stage on our Guest Artist Concert page.


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A Birthday, Anniversary, or just a Special Acknowledgement?


Alabama Theatre

Featured Alabama Theatre Shows

Check out the upcoming Shows and Entertainment presented by the Alabama Theatre

Friday November 82024 1:30 PM
Christmas Show   ·      $45.95-$64.95 *Kids 16 & Under $21.95 ·  ...
Saturday November 92024 1:30 PM
Christmas Show   ·      $45.95-$64.95 *Kids 16 & Under $21.95 ·  ...
Monday November 112024 7:00 PM
Christmas Show   ·      $45.95-$64.95 *Kids 16 & Under $21.95 ·  ...
Tuesday November 122024 1:30 PM
Christmas Show   ·      $45.95-$64.95 *Kids 16 & Under $21.95 ·  ...
Wednesday November 132024 7:00 PM
Christmas Show   ·      $45.95-$64.95 *Kids 16 & Under $21.95 ·  ...
View Full Calendar

Upcoming Guest Artist Concerts

Carolina Beach Music Awards

Exciting News, The Carolina Beach Music Awards are making their triumphant return to the Alabama Theatre, North Myrtle Beach, Sunday November 10, 2024 at 3pm. Join us in celebrating the rich heritage of Carolina Beach Music, its influences, and the unique Carolina lifestyle. Mission of CBMA Awards: Honor the pioneers, recognizing performers, songwriters, radio personalities, mobile DJs, dancers, producers, engineers, promoters, and more who shaped and elevated Carolina Beach Music.   Unite Through Music: Bringing people together in an upbeat and harmonious manner... read more

Sunday November 10th, 3:00 PM
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Eddie Miles A Christmas Salute to Music Legends

Eddie Miles returns to the Alabama Theatre in North Myrtle Beach, with his Christmas Salute to Music Legends. Eddie will be live on-stage December 8, 2024, at 7 pm to deliver an intimate solo performance of America’s most loved Christmas & Country music... read more

Sunday December 8th, 7:00 PM
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The Greatest Love of All

The Greatest Love of All: A Tribute to Whitney Houston starring Belinda Davids. Alabama Theatre, North Myrtle Beach, SC, Saturday, January 11, 2025, 7pm. $44.95, $54.95, $64.95. Not associated with the estate of Whitney Houston... read more

Saturday January 11th, 7:00 PM
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Preview
ICONIC for 2024!

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