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The Best Live Shows in Myrtle Beach

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North Myrtle Beach & Myrtle Beach's most popular Variety Show Venue!

Since 1993 Alabama Theatre has been entertaining locals and tourists with the grandest variety show on the Grand Strand. Home of the once famous ONE The Show, now Alabama Theatre is proud to present the brand new variety show... ICONIC! Featuring new and fantastic choreography, an updated song selection, and more comedy, thrills, and entertainment.

Then, once the holiday spirit starts to fill the are, the Alabama Theatre hosts their famous South's Grandest Christmas Show, bringing the joy of the Holiday Season to the stage. Filled with popular holiday songs, festive dance, spirited comedy, and even a possible appearance from the man in red, himself. This is one family experience that everyone will remember and enjoy!

When our all-star cast takes a night off, Alabama Theatre showcases the biggest names in Country, Motown, Pop, and Comedy. Checkout which legendary artists will be gracing our stage on our Guest Artist Showcase page. Guests have included Jay Leno, Josh Turner, the Righteous Brothers, Diamond Rio, and the Oak Ridge Boys!


Want a special occasion announced during our show?
A Birthday, Anniversary, or just a special Acknowledgement?


The Alabama Theatre is the perfect location to host events and gatherings of all types. Bring the entire family and enjoy a Family Reunion Discount. Or make a statement to your team or potential clients and rent out our theatre for a corporate event. The Alabama Theatre is also a staple-stop for all Church Groups and Bus Tours. No matter what your plans are during your visit to Myrtle Beach, we here at the Alabama Theatre are here for you. Let us host and entertain your gathers.

Our focus is not always on entertaining the masses of Myrtle Beach, but we thrive off of educating the future. Check out our Backstage Tours and Educational Workshops. Call us today for more information.

Alabama Theatre

Featured Alabama Theatre Shows

Check out the upcoming Shows and Entertainment presented by the Alabama Theatre

Sunday October 12023 7:00 PM
ICONIC ICONIC is a cutting-edge, brand new production show on stage and in the air. Along with visual elements a...
Monday October 22023 7:00 PM
ICONIC "ICONIC" at Alabama Theatre: A Smash Hit, Delighting Tourists and Locals,  Awarded 5-Star Reviews  ...
Tuesday October 32023 7:00 PM
ICONIC "ICONIC" at Alabama Theatre: A Smash Hit, Delighting Tourists and Locals,  Awarded 5-Star Reviews  ...
Wednesday October 42023 7:00 PM
ICONIC "ICONIC" at Alabama Theatre: A Smash Hit, Delighting Tourists and Locals,  Awarded 5-Star Reviews  ...
Thursday October 52023 7:00 PM
ICONIC "ICONIC" at Alabama Theatre: A Smash Hit, Delighting Tourists and Locals,  Awarded 5-Star Reviews  ...
Friday October 62023 7:00 PM
ICONIC ICONIC is a cutting-edge, brand new production show on stage and in the air. Along with visual elements and a ...
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Upcoming Guest Artist Concerts

The Platters, The Coasters and The Drifters

The Alabama Theatre invites you to an evening filled with classic Motown songs of the 50's and 60's.The Platters were one of the most successful vocal groups of the early rock and roll era with 40 charting singles on the Billboard Hot 100 chart, including four no.1 hits. Enjoy songs such as "The Great Pretender", "Twilight Time", "Smoke Gets in Your Eyes", "My Prayer" and "Only You".   The Coasters are an American rhythm and blues/rock and roll vocal group that had a string of hits in the late 1950s... read more

Saturday September 30th, 7:00 PM
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Exile, A Million Miles Later Tour

 Exile formed in 1963 looking to play small clubs in Richmond, KY but managed to top both the pop and country charts during their more than 60 year-long career. Their most successful hit, "Kiss You All Over" spent four weeks at the top of the Billboard's pop chart in 1978... read more

Saturday October 7th, 7:00 PM
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Preview
ICONIC - new for 2023

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