The Alabama Theatre

The Alabama Theatre's exciting productions are the highlight of family vacations with Iconic delivering America's best music, dance and comedy February through October. In November and December, the South's Grandest Christmas Show brings the joy of the Holiday Season to the stage. When our all-star cast takes a night off, Guest Artist Concerts showcase the biggest names in Country, Motown, Pop, and Comedy.

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ICONIC

The New Signature Show in Myrtle Beach

ICONIC

The Alabama Theatre – Your Entertainment Destination

$39.95 to $54.95 – Kids $19.95

Myrtle Beach’s Must-See Show

The Alabama Theatre in North Myrtle Beach proudly celebrates the overwhelming success of its latest production, ICONIC. This sensational show has taken the Grand Strand by storm, earning widespread acclaim and 5-star reviews from both tourists and locals alike. Since its opening just a few seasons ago, ICONIC has made a huge splash along the Grand Strand, wowing audiences made up of kids, teens, adults and grandparents who have continued to rave about ICONIC and the production that touches on so many musical genres.

ICONIC, is a groundbreaking live production show that takes center stage, both on the ground and in the air. This innovative family friendly show boasts mesmerizing visual elements, featuring a state-of-the-art video wall that stands as a unique and the largest spectacle along the Grand Strand. ICONIC offers a diverse musical journey, including unforgettable melodies, comedy, chart-topping Country hits, timeless Classic Rock anthems, Broadway showstoppers and powerful Pop ballads. ICONIC takes audiences to their own places in time and even pays tribute to the coastal vibe and celebrates being at the beach. Notably, ICONIC also pays tribute to the coastal vibe, celebrating the beauty of being at the beach.

In addition to a stunning array of new costumes, the production showcases a newly designed set that fosters a deeper connection between the audience and our talented musicians and entertainers. The stage bursts with Singers, Dancers, Acrobats, Musicians and even comedic juggler Max Winfrey from America’s Got Talent.

This year marks Alabama Theatre's 33rd year of entertaining audiences and all those involved at every level of putting on nightly live entertainment couldn’t be happier with this season’s show. ICONIC is a one-of-a-kind journey through past and present iconic music, is an outstanding experience for all ages and is a must-see in Myrtle Beach entertainment. This family-friendly production is live multiple nights a week at 7pm and runs until the end of October.

What People Are Saying

“Absolutely mesmerizing! 'ICONIC' transported us through time with its music and dance. A true spectacle!”

“A visual and auditory delight. The choreography was stunning, and the songs took us on a journey down memory lane. Unforgettable!”

“I've seen many shows, but 'ICONIC' is in a league of its own. Myrtle Beach is lucky to have this caliber of entertainment.”

Why Alabama Theatre?

The Alabama Theatre is the Ultimate Entertainment Destination. Get ready for an unforgettable experience at the Alabama Theatre, the crown jewel of North Myrtle Beach! The theatre has a long-standing legacy of providing top-quality entertainment on the Grand Strand. For years, it's been a go-to destination for patrons of all ages and interests.

ICONIC is the latest chapter in the theatre's tradition of excellence, and its success only strengthens the Alabama Theatre’s reputation as one of the premier entertainment venues on the Grand Strand. A trip to Myrtle Beach isn’t complete without experiencing the magic of the Alabama Theatre.

Experience It for Yourself

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This show is AMAZING ! Every song , dance & new singers are amazing! This is the best show I have seen in years anywhere.

- Debbie Paduch

We had the pleasure of attending last week and as usual we loved it! The song choices in the new show were incredible! All the cast is so unbelievably talented! Welcome to the new male vocal, Chip, he's an awesome addition!

- Linda Weindel

The ICONIC show has something for everyone of every age. The entertainers, singers, dancers, comedian-magaician, areialists - are talented professionals. The production level is steller, lighting, costumes, choreography, costumes and direction. The theatre staff are kind and caring. Not going to say more excpet this show is the best value show ticket on the Grand Strand. The second act is even more rousing than the first. GO see it!

- Cathy Mc

It was a true class act. The venue was beautiful. Everything was quality! Everything was super clean. Tickets were easy to purchase and pick up from will call. Every seat is a good seat. We sat in the last aisle in the center orchestra, section B. We could see the entire stage.

- Stephanie Brinn

The new show 'ICONIC' is great!! We throughly enjoyed it and will see it again!

- Bruce Webb

ICONIC show was terrific. Beautiful costumes and great choreography. Music was very good!

- Diane Sacca

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