Country music stars ALABAMA had a desire to return to their musical roots in Myrtle Beach, South Carolina. Here is where they honed and nurtured their talent and impressive three-part harmonies while playing at The Bowery, a local nightclub, for tips. Wanting to bring a unique perspective to the existing entertainment industry currently on the "Grand Strand", The Alabama Theatre was born.
The opening in 1993, of the Alabama Theatre caused Myrtle Beach to be in many of the headlines of major network media including CBS Morning Show, NBC Nightly News, Good Morning America, CMT, TNN and countless national and regional publications. Alabama Theatre was even a question on the popular game show Jeopardy. Gaylord Entertainment was brought on board to collaborate in writing, directing and producing a nightly show incorporating all musical types and styles. Gaylord Entertainment, then owner of the Grand Ol' Opryland, Opryland Hotels, TNN & CMT, was no stranger to big time show business. Talented people are brought in from Nashville, Las Vegas, and Los Angeles to work with band and performers, teach dancers the new steps, design costumes and stage the show. A lighting director comes in and programs the entire performance. Each song can have over 100 lighting changes!
The Theatre's renowned sound system was designed by Electrotec Productions, Inc of Los Angeles, which is widely recognized as the innovator in this type of sound system. Electrotec designs for such stars as ALABAMA, Barbara Streisand, Paul McCartney, Rod Stewart and the Eagles. The sound is completely digitally controlled via computer and can actually "tune" the theatre as you would tune an instrument.
Planning for this year's show began many months ago! Creative direction was decided upon and then the work really starts. Each year, at least 50% of the show's content changes and you'll notice new costumes, sets and performers. Musical directors and vocal coaches work with the band and singers while dancers learn their new steps during grueling rehearsals. Squeeze in some costume fittings -5 to 10 before one piece is ready to perform in, and you start to get an idea of how hard these folks work! Once the performers and musicians hit the stage, the technical crew takes over. Followspot operators make sure the soloists are beautifully lit and tons of lighting rig makes sure the audience sees all the action. Dozens of mikes are used each night and the cast uses a case of AA and 9V batteries every week! If you ever wondered about the dancers and how they do those jumps and leaps every night, relax a little, the floor actually floats on rubber bushings to make it easier on their joints and shins.
Alabama Theatre is on the cutting edge when it comes to technology and special effects. In addition to the lighting and sound system, video, stage sets, high-quality production values and aerial effects all come together for an evening of unmatched entertainment.
We're very proud of our latest award because the people voted us the Best Live Entertainment Theatre in Myrtle Beach. We work hard to make both signature shows - ONE The New Show and The South's Grandest Christmas Show a special entertainment experience for all our visitors to the theatre.